Latest Marketing News

SO&U reflects on three decades of shared history as it bids farewell to John Ajayi

Leading creative agency SO&U has expressed deep sorrow over the passing of Mr....

Global marketing, sales spending set for strong expansion as AI adoption accelerates

The global marketing and sales landscape continued to show solid momentum, with new...

Warner Bros Discovery rejects Paramount’s $108bn offer

The rules of consolidation have changed sharply, and Warner Bros. Discovery’s rejection...

What 2025’s searches reveal about a culture in transition

Search is not the loudest expression of culture. It is the most honest. Before people...

Big gets bigger, value gets thinner: How consolidation is hollowing out the global agency business

By late 2025, the global advertising industry crossed a line it had been edging towards...

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

Inside the Netflix vs Paramount battle for Warner Bros

Hollywood has consistently embraced sequels. However, the industry has seldom encountered...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...