Tag: Latest Marketing News

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Digital transformation is must-have for Nigerian businesses – Expert

Considering Nigeria's fast-evolving technology landscape and disruptive business...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...

African creators take centre stage at Cannes Lions 2025 — A defining moment for  continent

This year at Cannes Lions 2025, history was made as African creators took centre...

Herconomy makes history at Cannes Lions Festival 2025 with 3 Silver Awards for Breastmilk Money Campaign

Herconomy, a Nigerian financial technology platform focused on helping women gain...

AMA holds 2nd Graduation Ceremony, emphasizes importance of AI and continuous learning

One of the leading media and advertising schools in Nigeria, Alphabet Media Academy...