Latest Marketing News

Who gets to teach the machines? Why the media industry is pushing back on generative AI

For decades, the media industry focused on distribution. Then monetisation took centre...

Inside the Netflix vs Paramount battle for Warner Bros

Hollywood has consistently embraced sequels. However, the industry has seldom encountered...

Empathy is the strategy. Everything else is execution

 Over the past decade, corporations have increased their advertising volumes. They...

The evergreen laws of marketing: Timeless quotes that still shape the future

Marketing often feels fleeting in a world where innovation moves faster than memory....

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...

Discipline: The new data advantage

 Server racks hum quietly in corporate basements. Spreadsheets gather dust in forgotten...

MIPAN 2026 BOS highlights tax reforms and digital opportunities in marketing communications

 The Media Independent Practitioner Association of Nigeria (MIPAN) convened industry...

Guerrilla marketing in Nigeria: The high-risk, high-reward gambit for the 2025 festive season

On a crowded Lagos street, a flash mob bursts into synchronized dance. Chalk art...

December’s attention war: The month brands fight hardest to be heard

December arrives each year with a particular intensity. The streets glow brighter,...

Beyond clicks and creatives: Why performance-driven creatives are becoming the new power hire in modern marketing

For years, marketing teams treated performance specialists and creatives as two separate...