Latest Marketing News

Looks smart, feels fake: why consumer distrust in AI is a branding problem

A skin care brand on the internet released a sleek new robot in early 2023 to help...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

The real joke: when AI content becomes noise

Since everyone is writing more these days, the hardest part isn’t coming up with...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were views,...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing strategies,...

Culture Is the Strategy: Unlocking Real Growth Through Real Context

In today's congested, algorithm-fed market, businesses compete not just on price,...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

Pernod Ricard Nigeria leads the charge against alcohol counterfeiting, champions responsible drinking and sustainability

Pernod Ricard Nigeria, the local arm of the global spirits giant Pernod Ricard, has...

Industry applauds GLG Communications for elevating PR excellence

In a city where stories shape reputations and vision drives industries forward, GLG...

A call for smarter investment, not less

"Get more done with less." This phrase, once a symbol of ingenuity and efficiency,...