Latest Marketing News

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

GTCO marks 15 years of autism advocacy with a pan-african conference: “from awareness to action”

Conference kicks off in Lagos Guaranty Trust Holding Company Plc (GTCO) is set to...

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

Spotlight on a cultural strategist This Wednesday, MARKETING EDGE  ONTV will spotlight...

MTN outlines bold 5G expansion plans at swish fusion summit

MTN Nigeria took center stage at the Swish Fusion Tech and Media Summit in Lagos....

Loyalty in the age of MarTech

Loyalty has always been the goal. Every promotion, every product launch, every customer...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

Offline connection in an online world: parenting teens beyond the feed

In today’s algorithm-driven world, parenting teenagers has progressed well beyond...