Tag: influencer

Is it time to monitor influencer advertising like TVCs?

Influencers often flaunt their new purchases in front of their audiences, and many...

How PR chiefs view the role of influencers in their comms strategy

Influencer marketing has had a turbulent few years. After repeated instances of scandals...

The power of social media and influence in today’s 4th Industrial Revolution

It is a well-known fact that social media has now gained traction and has taken over...

Why influence — not influencers — should matter most to marketers

A series of posts can only get you so far By Sharb Farjami You don’t need...

Plaqad Releases Nigeria’s First-ever Influencer Compensation Report

Plaqad.com, the social platform connecting individuals and brands to top content...

The future of content: the agency, the media owner and the influencer

Content is the future - but what's the future of content? MediaCom, Yahoo! and an...