Global brands

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Global brands seek new agency compensation structures

By Felicia Nwosu Global brands seek new agency compensation structures as AI,...

Experts urge CMOs to adapt as global brands shift focus to data-driven marketing

By Felicia Nwosu As global brands increasingly eliminate the Chief Marketing Officer...

The new age of customer-centric brand marketing

  By Zion Rufus Brands across the globe are beginning to ditch the product-driven...