global brand strategy

Mirinda rebuilds brand identity around smiles

Mirinda launched its “Smile Please” global platform on 28 April 2026 alongside...

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...