Gen Z

CMO services market surges to USD 2.6 billion by 2031

The global market for Chief Marketing Officer (CMO) services is on an impressive...

Rise of social search and AI prompts brands to rethink digital strategy

As artificial intelligence continues to evolve, the search landscape is shifting...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...

Diageo reports 28% fall in annual operating profit

Diageo, the owner of global brands such as Guinness, Johnnie Walker whisky, Gordon’s...

2025 CMA Awards taps Johnson as Judge

The Canadian Marketing Association (CMA) has named Buchi Johnson, Founder and CEO...

Audience measurement systems market on track to hit USD 10.83 billion by 2033

Fresh insights from Business Research Insights reveal that the global audience measurement...

ADVAN sets stage for 2025 CMO Forum with focus on growth, governance, AI

The Advertisers Association of Nigeria (ADVAN) is gearing up for its flagship 2025...

Going live just got exclusive

Instagram just changed the rules of engagement, literally. In its latest update,...

PHD secures spirit of Tasmania Media partnership

PHD has just taken on the role of media agency of record for Spirit of Tasmania. This...

WFA report reveals how GenAI sparks strategic shift in global media

Multinational brands are actively integrating Generative AI into media planning,...