ethical marketing

How junk food marketing is hijacking youth online

 In Nigeria, young people are spending more time online than ever. TikTok, Instagram,...

Guinness Boss Girish Sharma Leads Speakers at MARKETING EDGE National Marketing Stakeholders Summit

MARKETING EDGE Magazine, the award-winning marketing publication, has named Girish...

How quick commerce fuels overspending

Quick commerce has changed the way people shop. You can get groceries in 15 minutes,...

Crisis is not a campaign: why purpose needs consistency

 When the world shakes, brands rush to post. A trending tragedy appears on the timeline,...

Convenient… But At What Cost? Rethinking the Trade-Offs We Ignore

Convenience is not a luxury in today's hyperconnected, one-tap society; it is a given....

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

The ethical grey areas and the consumer conspiracy corner

So, we’ve all been there, correct? You casually mention needing new running shoes,...