Entrepreneurship

John E. Ehiguese MBA, MNIPR, FAPRA, arpa exemplary in professionalism and entrepreneurship

John E. Ehiguese (popularly known as JE) is the Founder/CEO of Mediacraft Associates,...

From dough to desire; this isn’t just bread; it’s Rehoboth Bread and Momo Cakes

In every golden crust and every soft, warm slice, there’s a story. A story that...

My professional journey inspired founding of Brandlife – Agenmonmen

Taking MARKETING EDGE through his long and innovative journey in the corporate world,...

Market share: the metric that matters, but only in context

For many years, marketers have regarded market share as the ultimate measure of a...

Udeme Ufot Urges Smart, Inclusive Financing to Unlock Nigeria’s Creative Economy

Udeme Ufot, Group Managing Director of SO&U, has called for intentional, well-structured,...

The risk of playing it safe: why comfort is the enemy of growth

In marketing, the term “safe” may evoke a sense of security. It prevents blowback,...

Idowu Akinde to AAAN: it’s time to think, build, and pivot like startups

At the 52nd Annual General Meeting of the Association of Advertising Agencies of...

Tony Elumelu joins IMF Advisory Council on Entrepreneurship and economic growth

By Felicia Nwosu Tony O. Elumelu, CFR, the Founder and Group Chairman of Heirs...

Access Bank launches initiative to enhance digital loans

In a bid to increase its digital loans and enhance access to finance for young entrepreneurs,...

FirstBank empowers Next Generation of Nigerian innovators and entrepreneurs

What did (the various territories that were later to be amalgamated into) Nigeria...