Tag: E-commerce

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Amazon enters South African e-commerce market amidst regulatory challenges

By Joseph Ekeng Global e-commerce juggernaut Amazon has officially announced...

Nigeria’s E-commerce market to hit $7b by 2028

By Felicia Nwosu A recent report by Mordor Intelligence has revealed that Nigeria's...

How online retail is changing the face of marketing

By Oluwaseyi Lawal In a world where digital transformation is the driving force...

Amazon ramps up AI accelerator to enhance customer experience with Generative AI

By Kingsley Odii In a move that showcases its commitment to staying ahead in the...

Jumia’s customer base shrinks as inflation erodes consumers’ purchasing power

By Joseph Ekeng Africa's leading e-commerce giant, Jumia, has unveiled...

Can focus on rural markets resurrect Jumia’s fortunes?

Jumia has set sight on reversing its fortunes by focussing on rural e-commerce,...

Jumia refocuses on sustainable growth, cuts marketing investments

By Joseph Ekeng In a bold move to tackle mounting losses and pave the way for...