Tag: digital

Africa’s Internet economy to hit $180 billion by 2025

A search engine and internet-related services provider Google, and the International...

MARKETING EDGE partners Eko Innovation Centre to deepen digital innovation in Lagos

Nigeria’s foremost marketing publication, MARKETING EDGE, is partnering the organisers...

Why DTC marketers should level up their variable game

Digitally native direct-to-consumer brands thrived in large part thanks to the audience...

COVID-19 is testing the intangible bonds of trust that make advertising ecosystem work

Complexity is built into the fabric of digital advertising and, in my view, the stunning...

Why brands should retool their pre-pandemic digital strategy

Brand in Focus The global Covid-19 pandemic has ushered in a new reality and businesses...

FITC partners FINTECH Nigeria to host programme on FinTech ecosystem

In a continuous and proven stride to lead proactive transformation and business growth...

Three areas of investment for marketers in Q4 2020

It’s no surprise that the COVID-19 outbreak has caused great disruption for brands...

Why brands must change their media plans to have diverse and competitive content

According to the market research company eMarketer, Facebook and Google will receive...

How to prepare your business for what’s next

2020 has been a year unlike any other. A pandemic that upended daily life and routines....

MTN trains 10,000 SMEs on smart marketing, partners Facebook on digital

MTN Nigeria has equipped locally owned small businesses with skills on sales and...