digital

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...

Brands need to partner with e-commerce platforms – experts

By Abimbola Mohammed The global e-commerce growth from 2021 is forecast at 16.8%...

Experts urge young agencies to leverage digital platforms

By Felicia Nwosu Experts in the Integrated Marketing Communications have advised...

FirstBank unveils fully automated self-service branch, strengthens digital transformation in Nigeria

  First Bank of Nigeria Limited, Nigeria’s premier and leading financial...

6 biggest trends expected to shape digital transformation in 2022

By Zion Rufus One important lesson the world has learnt since COVID-19 launched...

The Metaverse is becoming a BIG DEAL in marketing communications

By Zion Rufus The Metaverse is fast becoming a big deal in the global marketing...

ViacomCBS, Twitter unveil global partnership on digital offerings

Multinational mass media company ViacomCBS Inc. has announced a global agreement...

Digital platforms appeal to large spectrum of Nigerian consumers – experts

By Abimbola Mohammed Digital and social media platforms are moving beyond their...

Covid-19 has created a shift in media consumption among Nigerians – experts

By Abimbola Mohammed The rising popularity in digital media, mobile phones, innovation...

Advertising agencies record significant growth amid economic challenges – experts

By Oghale Mafuru The year 2021 witnessed several disruptions to economic activities...