Tag: digital

Digital marketing professionals in the season of upward movement

By Ibidunni Banjoko Year 2022 seems to be a year of hierarchical transition and...

Nigerian media need to be consistent in branding – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...

Capacity building, panacea for industry growth – Experts

By Felicia Nwosu To develop and strengthen the skills, abilities and resources...

Tobi Adekunle joins Eskimi as Marketing Manager

Global programmatic advertising platform in Africa, Eskimi has appointed digital...

Brands cling to first-party data as third-party cookies phase out- Ukubeyinje

By Oghale Mafuru To mitigate the challenges that accompanied the extinction of...

Nigerian media industry has done well in digital migration – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Poor technology investment, bane of effective media strategy – Nworah

By Felicia Nwosu Uche Nworah, Managing Director and Chief Executive Officer of...

Digital is our current reality – Dr. Tayo Oyedeji

By Abimbola Mohammed Dr. Tayo Oyedeji, Chief Executive Officer of Publicis Groupe/...