Tag: digital

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...

Topics, the journey to Google’s third party cookies replacement

By Zion Rufus Amidst the growing agitation for stronger user privacy and Internet...

Advertising spend will rise in 2022 enabled by electioneering campaigns-IMC experts

By Oghale Mafuru Practitioners in the Integrated Marketing Communication industry...

GAGE Awards calls for 2022 Nomination, set to reward tech innovators

In line with its total commitment to recognize and award brands, corporates and individuals...

Covid-19 eruption caused a drastic shift in online adspend- Adamu Abadam

By Felicia Nwosu Advertising expert, Adamu Isah Abadam, General Manager, Borno Radio...

Intel builds $20 billion chip factories

By Dele Ojo Intel has announced its plans for an initial investment of more than...

OPay celebrates, rewards top performing agents & aggregators in Nigeria

L-R: Dotun Adekunle, Vice President, OPay, a top-performing Agent in the North, Olu...

Microsoft’s Metaverse plans get clearer with its $68.7 billion Activision acquisition

Microsoft, the giant multinational technology corporation, has plans to acquire Activision...

World-class audience measurement will accelerate Digital Switch Over – Information minister

By Oghale Mafuru The launch of the Digital Switch (DSO) over the project in Nigeria...