Tag: digital

Consumers have moved to digital, are brands following?

By Zion Rufus Backed by technological acceleration, the seismic shift in today’s...

Optimising the temperature of your traffic

By Ariyo Dolapo Most businesses are walking around trying to have relationships...

Meet MARKETING EDGE’s Lead Sponsor @ IMC Quarterly Virtual Summit – Eskimi

Eskimi is an Ad-Tech company that provides software and tools that help brands and...

MTN re-branding story: An insider account

By  Elizabeth Olagunju Telecom Giant, MTN effectively communicated its transition...

Domino’s to invest £20m in digital adspend

Domino’s, one of the world’s leading QSR, has announced its plans to up marketing...

MTN, first African brand to enter Metaverse

By Ibidunni Banjoko Following the new iteration, MTN Group, one of the leading...

Digital marketing professionals in the season of upward movement

By Ibidunni Banjoko Year 2022 seems to be a year of hierarchical transition and...

Nigerian media need to be consistent in branding – Lekan Otufodunrin

By Ibidunni Banjoko Lekan Otufodunrin, Managing Director of Media Career Development...

Agencies are not losing out to Influencers – Femi Adelusi

By Elizabeth Olagunju Femi Adelusi, founder/Group CEO, BrandEye/Mediaplus and...

How brands scramble for Metaverse

The scramble for share of a new reality is underway. Interest in the Metaverse is...