Tag: digital

TikTok records 488 million downloads in first half of 2024

By Seun Johnson The video-sharing app TikTok has hit a significant record of 488.2...

Data-driven world: Balancing emerging technologies with human creativity

By Abimbola Mohammed The marketing landscape is undergoing a seismic shift, driven...

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

Digital economy to generate N18.3bn by 2026 – Tijani

By Seun Johnson The digital economy has been projected to generate about 18.3...

NIMRA charts new path, enhances marketing research industry in Nigeria

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches,...

From viral videos to taxation: Nigeria’s struggle to regulate digital creativity

By Joseph Ekeng In the bustling landscape of Nigeria’s digital realm,...

Digital financial crime skyrockets in Nigeria, fund recovery difficult

By Seun Johnson With the exponential growth of digital payment market...

$1 billion TikTok creator fund is being shut down

By Kingsley Odii TikTok has announced that its $1 billion creator fund, which...

Nimbus Media empowers 20 women-led businesses

By Oluwaseyi Lawal In a groundbreaking move to promote gender equality and economic...

Omnicom acquires Flywheel Digital for $835M to extend offerings across channels

By Felicia Nwosu To deepen its sales and also integrate its offerings seamlessly...