Data-driven marketing

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

Human touch in the age of automation: the art of authentic marketing in a connected world

In a world increasingly defined by algorithms and automated interactions, a paradox...

Experts urge CMOs to adapt as global brands shift focus to data-driven marketing

By Felicia Nwosu As global brands increasingly eliminate the Chief Marketing Officer...