Crisis Management

Prestige to pressure: why Jaguar’s CEO stepped down after a rebrand catastrophe

Adrian Mardell, CEO of Jaguar Land Rover, will step down. He was in charge for three...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...

You asked. Did they listen?

You don’t need a fresh campaign for certain businesses. It is imperative that they...

If sports is the next frontier, PR should be its compass- Nkechi Obi

Nkechi Obi, Chairperson of the Nigeria Women’s Football League (NWFL), has called...

Crisis management is a comprehensive 360-degree process

By Mabel Adeteye Perspectives of a Professional Commemorating...

We want to bring crisis management to the front burner in Nigeria-CMC Connect Boss

By Kasim Bakare Group Managing Director, CMC Connect BCW, Yomi Badejo-Okusanya(YBO)...

Wanted for PR professionals: A Covid-19 communications protocol

My firm, Mediacraft Associates, has just received a brief regarding a situation in...