Tag: Creativity

Keeping pace with technology is vital for agencies

By Ralph Tathagata Different organisations react to innovation differently. For...

X3M caps 10th anniversary celebrations with afro-centric Gala

The 10th year anniversary celebrations of X3M Ideas was rounded-off with a superlative...

MARKETING EDGE on TV hosts Mbanefo this Wednesday

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

Technology implementation will stimulate economic growth -Adelusi

By Abimbola Mohammed Femi Adelusi, President Media Independent Practitioners Association...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Advertising regulator unveils new logo

By Oghale Mafuru As part of efforts to herald a dynamic shift in the advertising...

Creativity is bedrock of marketing – Ojeikhoa

By Zion Rufus Inventiveness and creativity have been identified as some of the...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...