Tag: Creativity

MARKETING EDGE on TV hosts Mbanefo this Wednesday

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

Technology implementation will stimulate economic growth -Adelusi

By Abimbola Mohammed Femi Adelusi, President Media Independent Practitioners Association...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Advertising regulator unveils new logo

By Oghale Mafuru As part of efforts to herald a dynamic shift in the advertising...

Creativity is bedrock of marketing – Ojeikhoa

By Zion Rufus Inventiveness and creativity have been identified as some of the...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...

Babaeko lauds Preetesh for award inclusivity

By Oghale Mafuru Following the visit of the Chief Executive Officer of the Loeries...

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...