Tag: Creativity

IMC experts weigh industry’s challenges

Ibidunni Banjoko Experts in the Integrated Marketing Communications (IMC) industry...

Advertising regulator unveils new logo

By Oghale Mafuru As part of efforts to herald a dynamic shift in the advertising...

Creativity is bedrock of marketing – Ojeikhoa

By Zion Rufus Inventiveness and creativity have been identified as some of the...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...

Babaeko lauds Preetesh for award inclusivity

By Oghale Mafuru Following the visit of the Chief Executive Officer of the Loeries...

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

O2 Academy gets ARCON accreditation

By Oghale Mafuru Leading Brand and advertising school, O2 Academy has been accredited...

MARKETING EDGE on TV hosts Babaeko today

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Throwback Thursday: Evergreen TV soaps of the 60s, 70s, 80s

By Abimbola Mohammed If you grew up in the 80s, there's a good chance that you...