Tag: Creative

MARKETING EDGE Publisher tasks advertisers on leveraging PR for brand equity building

By Zion Rufus Publisher/CEO of Marketing Edge Publications Mr. John Ajayi has reemphasized...

ARCON gets approval to serve court notice to Meta Head office

By Oghale Mafuru  In line with its mandate to ensure ethical and responsible advertising...

Madon joins McCann Worldgroup as CCO, Southeast Asia

Valerie Madon, one of Asia’s best-known creatives, is joining McCann Worldgroup...

Work commences on 1st competency mapping platform for Nigeria’s marketing communications industry

Photo: HR managers from marketing communications services agencies at the Talent...

PR CEOs decry ridiculous practices in Nigeria’s public relations industry

By Zion Rufus  The public relations industry in Nigeria has been criticized for...

Palpable excitement as GTCO Food & Drink Festival kicks off

By Zion Rufus The 6th edition of the GTCO Food & Drink Festival has kicked...

Following up is now the most powerful, underutilized strategy in business

By Zion Rufus  Quoting Jay Schwedelson, Founder of SubjectLine.com and CEO of Outcome...

New York Festivals Advertising Awards announces NYC Executive Jury

New York Festivals® Advertising Awards announced the 2023 NYC Executive Jury of...

Cannes Lions awards Spike Lee Creative Maker of the Year

By Zion Rufus  Cannes Lions has announced the first honorary Creative Maker of...

Ideas Origin Media named the creative agency for Jack Daniel’s in Nigeria

By Zion Rufus Ideas Origin Media, a leading creative agency in Nigeria,...

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