Tag: cookies

Advertisers explore comprehensive data strategies amidst privacy timeline shift

By Zion Rufus Coming against the backdrop of Google’s announcement to yet again...

Will advertisers thrive in the post third party cookies era?

By Zion Rufus Google’s decision to axe its third party cookies has continued...

First Party Data becomes the go-to for advertisers

Data privacy laws and browser changes to the use of third-party cookies have caused...

Phasing out third party cookies heralds a new era – Jonathan Beeston

By Abimbola Mohammed Product Marketing Director EMEA, Marketing Cloud, Salesforce,...

Google shifts third-party cookie phaseout to 2023

  Google has announced a delay in its initial plans to phaseout third-party...

Heineken explores First-Party Data options against cookieless future

  Heineken, one of the world’s largest brewers is working towards future-proofing...

Is the marketing and advertising industry ready for a no-third-party-cookie future?

By Zion Rufus Earlier in March, Google announced its plans to phase out support...