Tag: Consumer trends

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

Global consumer trends for 2025 reveal shift toward self-sufficiency – Report

  By Felicia Nwosu Innova Market Insights has unveiled its 2025 Global...