Consumer Engagement

Countdown begins for MARKETING EDGE Q2 Virtual Summit, set for June 13

MARKETING EDGE has begun the countdown to its 2025 Q2 Quarterly Virtual Summit, which...

All eyes on Abuja as Nigeria prepares to host World Public Relations Forum 2026

As Nigeria clinched the hosting rights for the 2026 World Public Relations Forum...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Chivita|Hollandia Lifestyle Brunch Returns in Style with ‘Brunch in Bloom” Edition

It was a beautiful, sunlit evening on the 23rd of May, 2025, when Chivita|Hollandia...

The Roar beyond the stadium: sports marketing in the age of experiential

In the thrilling world of sports, where emotion is currency and loyalty is earned,...

The brand whisperer: navigating Nigeria’s diverse heart in the age of scale

In the busy internet markets and lively streets of 2025, a significant strategic...

MarkHack 4.0 series opens doors to the future of digital marketing, technology in Nigeria

The atmosphere at the MarkHack 4.0 series was electric, alive with anticipation as...

Translating consumer emotional engagement to brand loyalty

By Ibidunni Banjoko The customer-product/brand relationship has evolved over the...

Engage consumers with smaller ideas or patterns, Prof. Ogbechie tells brand owners

Professor of Strategic Management at Lagos Business School, Pan-Atlantic University,...