Consumer Engagement

MARKETING EDGE sets to excite IMC Industry with the 2025 edition of EDGE Awards: Celebrating “Excellence Beyond Borders”

In an industry that never sleeps and a marketplace where only the bold thrive, one...

BRANDLIFE NIGERIA REAFFIRMS AWARD-WINNING STATUS WITH TRIPLE BRONZE AT EXMAN AWARDS 2025

Brandlife Nigeria, a trailblazer in experiential and digital marketing across Africa,...

Experts advocate for talent renewal, measurable impact in  PR

Nigeria’s PR industry stands at a crossroads, shaped by technology, shifting audiences,...

Why D2C brands must build loyal communities

Direct-to-Consumer (D2C) companies are everywhere in today’s digital economy. They...

Tell me a story before I swipe: winning attention with narrative

Marketers are learning the hard way in this age of endless scrolling and dwindling...

Golden Penny spreads joy in Enugu with grand Food Fest

Golden Penny, a brand deeply rooted in human connection, care, and warmth, once again...

Advertising titan Senator Akinola Odunsi celebrates 80 years of impactful journey

It was glitz, glamour and panache as Senator Akinola Odunsi, a renowned advertising...

The director never sleeps: how AI is changing the future of video marketing

Attention is costly, content fatigue is real, and resources are more constrained...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...

Ad revenue of content creators to surpass traditional media this year

WPP Media has revealed that content creators will see a 20% increase in their revenue...