Consumer behavior

MARKETING EDGE ONTV to host Franklin Ozekhome this Wednesday

 MARKETING EDGE  ONTV will spotlight one of Africa’s most respected pop culture...

Netflix eyes surge in ad revenue, posts 16% annual growth

Netflix announced plans to double its advertising revenue, revealing in a letter...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

AAAN president Lanre Adisa calls for bold industry reforms and policy action at 52nd AGM in Ibadan

The advertising industry must chart a bold new course built on reform, innovation,...

AAAN 52nd AGM: “Charting bold paths forward” in Ibadan

The 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies...

OAAN set  to hold 40th AGM, July 17

The Out-of-Home Advertising Association of Nigeria (OAAN), is set to hold its 40th...

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...