Consumer behavior

Lagos NIPR celebrates World PR Day 2025, urges strategic communication to heal divides

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...

Exciting times for Glo customers as telco rolls out 3 unique products

Digital solutions company, Globacom, has moved to excite its customers with the launch...

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage in...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything. Consider...

Why the words we use matter more than ever

In 2025, brands will not only sell items; they will also shape culture, discourse,...

AI is teaching us to shop like humans

For years, internet purchasing has been a one-way communication. We typed, and it...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

Simplicity wins: how effortless, personal, and smart experiences build brand love

In a world full of digital choices and noise, customers dislike complicated experiences....

WPP’s Chris Wade steps down, Michael Frohlich named successor

Chris Wade, Director of Communications and Corporate Affairs at WPP, has officially...