Tag: Coca-cola

Top media houses partner MARKETING EDGE on Brands & Advertising Awards of Excellence

By Kasim Bakare The 2021 MARKETING EDGE Brands & Advertising Awards of Excellence...

MARKETING EDGE Awards: La Casera, Coca-Cola, Amber join list of sponsors

By Felicia Nwosu As the date of the much expected MARKETING EDGE Stakeholders...

Covid-19 Delta Variant: Impact of third wave on businesses

By Oghale Mafuru Nigeria is currently battling with a new variant of COVID-19...

Brands must have terms of engagement for product placements – Sunkanmi Ogunniyi

By Felicia Nwosu Sunkanmi Ogunniyi, Associate Group Head, Business Innovation...

MARKETING EDGE on TV hosts Gbolahan Sanni this Wednesday on TVC DSTV Channel 418 @12:30PM

By Oghale Mafuru MARKETING EDGE ON TV, a leading marketing and advertising TV...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Coca-Cola ramps up ad spend with minority-owned media companies

Coca-Cola has announced plans to double its advertising spend with minority-owned...

Cristiano Ronaldo’s gesture costs Coca-Cola $4billion market value

Cristiano Ronaldo's gesture towards Coca-Cola during Portugal vs Hungary press conference...

Coca-Cola is distinctively positioned to stay ahead of competition – Gbolahan Sanni

Coca-Cola Nigeria is an equitable and resilient brand whose futuristic goal-oriented...

Coca-Cola@135: A mega brand and its iconic campaigns

By Kasim Bakare Though beverage giant, Coca Cola may not have celebrated its 135th...