Tag: Campaign

Otega Ogra challenges PR professionals to rethink influencer strategy in distrust era

At second quarterly webinar of the Nigeria Digital Public Relations Summit, held...

Cannes Lions 2025: X3M Ideas takes ACT Responsible honour with ‘Blood Sacrifice’ for Red Cross

In a year already marked by global recognition, X3M Ideas has added yet another accolade...

Alphabet, Amazon, and Meta cement dominance in global advertising market

Alphabet, Amazon, and Meta rapidly strengthened their control over the international...

PepsiCo pulls the plug on 2025 favorites as new era for soft drinks begins

PepsiCo, has made a bold move that is sending ripples through the beverage industry...

Pernod Ricard unveils major overhaul amid global spirits slowdown

Pernod Ricard  has launched a sweeping transformation of its business structure...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

Meta aims for Full AI Ad automation by 2026

Digital advertising is on the cusp of a transformative shift, as Meta, the parent...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Heineken unveils global campaign urging consumers to get social offline

Heineken launched a global campaign promoting real-life socialization. This campaign...