Tag: budget

CMOs Lean on AI to navigate budget freeze, agencies brace for cuts

CMOs today lean on AI to navigate budget freeze as agencies brace for cuts while...

Experts proffer how brands can stay visible despite budget cuts

In a season of slashed marketing budgets and tightened corporate belts, many brands...

Unilever’s new CEO bet to increase social channels budget

By Oluwatosin Ajayi Following the recent exit of former Chief Executive Officer,...

Marketers prepare for 2025 with steady budgets amidst rising confidence

By Felicia Nwosu As the global economy continues to influence strategic decisions,...

Advertisers to pivot to performance in 2025 budgets

By Felicia Nwosu A wave of global advertisers is pivoting towards performance...

The missing link between PR and criminal theory

The broken windows theory, the brainchild of James Q Wilson and George Kelling, holds...

National Assembly Passes N9.1trilion Budget

The National Assembly has passed the 2018 Appropriation Bill. The lawmakers on...

Recession: IMC agencies advised to stimulate consumers’ demand

Agencies in the Integrated Marketing Communications (IMC) industry irrespective of...