Tag: Brands

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

UM upends Dentsu as Upfield’s Global Media Agency of Record

In a competitive review, UM, a part of IPG has beaten Dentsu, the incumbent,  to...

NIMN Election: Idorenyen gets second term

By Oghale Mafuru Members of the National Institute of Marketing of Nigeria, NIMN...

Flutterwave Partners Audiomack to expand monetization opportunities for African Artists

By Oghale Mafuru As part of plans to provide a secured payment opportunity for...

Hyundai, Kia face investigation, lawsuits in America

Connecticut has launched an investigation into the allegations of failure to equip...

BCW launched new mechanism for propelling people’s action

By Kingsley Odii The Move to Action framework is built upon the understanding...

UBA signed $6 billion MOU with AfCFTA

By Kingsley Odii United Bank for Africa (UBA) recently has signed a $6 billion...

Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Tolulope Medebem

Tolu Medebem is a shining star in the Nigerian marketing firmament. She is the Vice...

Airtel responds to MTN’s 5G welcome message

By Abimbola Mohammed The customary marketing rivalry between MTN Nigeria and Airtel...

FG dissolution of boards rekindles hope for reconstitution of ARCON Governing Council

By Oghale Mafuru Following the sweep stakes in the adjustments of the political...