Tag: Brands

Superbrands Nigeria institutes Council for brands awards

By Felicia Nwosu In the bid to project and promote a reputable and credible nomination...

Unilever launches global pitch, entrepreneurial challenges for scaleups and startups

Unilever has introduced Positive Beauty Growth Platform-- a series of pitch competitions...

Big techs, social media giants and the shift to social commerce

By Zion Rufus   Fueled by the pandemic and the acceleration of social,...

Brands & Marketing: Between profitability and sustainable environment

By Felicia Nwosu The need to have products that provide environmental, social...

Financial institutions, big techs to require proof of vaccination

  Cutting across industries such as financial services, e-commerce, and big...

Tolulope Medebem: This new cap surely fits

  It was yet another historic moment for the articulate, brilliant, and go-getting...

MTN, OTM launch telco-driven mobile advertising with leading brands and agencies

Leading mobile operator, MTN Nigeria has partnered with Out There Media (OTM), to...

Unilever challenges ad industry, effects structural changes to marketing process

Unilever is going deeper to effect structural changes to its entire marketing process...

Dangote wins 2021 Most Admired Brand in Africa

The Pan-African and fully integrated Conglomerate, Dangote Group has again emerged...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...