Tag: Brands

Diaper brands battle over market share

By Abimbola Mohammed Over the years there has been a complete shift from the usage...

Why persuasion, engagement, and entertainment are important for effective marketing

Some of the most vital strategies that marketers fail to include in their storytelling...

Brands join fight against Russia over Ukraine invasion

By Felicia Nwosu Strong reactions have continued to trail Russian attacks on Ukraine,...

How retailers are bringing the metaverse into the physical world

High-profile retailers are adding a digital layer to physical shopping, reimagining...

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide vis-à-vis...

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...