Tag: Brands

Brands & Marketing: Between profitability and sustainable environment

By Felicia Nwosu The need to have products that provide environmental, social...

Financial institutions, big techs to require proof of vaccination

  Cutting across industries such as financial services, e-commerce, and big...

Tolulope Medebem: This new cap surely fits

  It was yet another historic moment for the articulate, brilliant, and go-getting...

MTN, OTM launch telco-driven mobile advertising with leading brands and agencies

Leading mobile operator, MTN Nigeria has partnered with Out There Media (OTM), to...

Unilever challenges ad industry, effects structural changes to marketing process

Unilever is going deeper to effect structural changes to its entire marketing process...

Dangote wins 2021 Most Admired Brand in Africa

The Pan-African and fully integrated Conglomerate, Dangote Group has again emerged...

News Analysis: Why brands should ensure cultural sensitivity in advertising campaigns

By Zion Rufus Today, the global economy has forced brands to adapt their marketing...

FMCG Companies defy consumers, ration quantity offerings in pack sizes

  By Zion Rufus   Despite continuous nose-dive in consumer purchasing...

Experts react to NBC decision to curb monopolies in broadcast industry

By Zion Rufus The federal government’s decision to put an end to the era of...

Four reasons why brands need to partner with e-commerce sites

In the new digital world where shopping journeys are compressed and making a purchase...