Tag: Brands

Power belongs to consumer, not brands – Sherif Akinpelu

By Felicia Nwosu Sherif Akinpelu, Lead Strategy SPV Communication Solutions, has...

Advertising has been democratized, consumers now wield the power- Experts

By Zion Rufus Consumer sovereignty has evolved beyond just the consumer buying...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

Metaverse: Why Nigerian brands and agencies need restructuring

By Ibidunni Banjoko From the birth of the modern internet to the shift to mobile,...

Fresh perspectives on brands in Yuletide Season of fear and angst

  Funke Cole in this report captures the highs and lows of the yuletide vis-à-vis...

10 biggest brand acquisitions and partnerships of 2021

By Zion Rufus Across industries, 2021 has seen a wide range of some of the biggest...

Zenith Bank, Int’l Breweries, HIS win most responsible company in Africa at SERAs 2021

Zenith Bank Plc, International Breweries and HIS have emerged as ‘Most Responsible...

Global mobile apps and web analytics market to hit $28.88bn, increases focus on importance of data

By Zion Rufus The global mobile apps and web analytics market is...

Global brands leveraging Squid Game success for their digital ad campaigns

By Zion Rufus South Korean drama series, Squid Game which broke Netflix's major...

Superbrands Nigeria institutes Council for brands awards

By Felicia Nwosu In the bid to project and promote a reputable and credible nomination...

Marketing Edge Magazine © 2024 / All Rights Reserved