Tag: Brands

Tussle as mobile-banking, conventional banks jostle for wallet share

By Felicia Nwosu The popular saying, ‘Necessity is the mother of invention’...

Ideas Origin Media CEO gets inducted into ARCON 

By Oghale Mafuru  As part of strategic initiatives to improve service offerings...

Marketers bemoan economic impact on ad spend

By Oghale Mafuru Amid global economic crisis and worsen inflationary pressures in...

Marketing is foundation for industry growth says NIMN President

By Oghale Mafuru  The President of the National Institute of Marketing of Nigeria...

Agu charges professionals on adoption of new technology innovations

By Oghale Mafuru Following the massive disruption caused by technological advancement...

Expertise in problem-solving will impact advertising spend – Mbanefo

By Oghale Mafuru As clients continue to seek ways to optimize limited advertising...

Employ contingency planning strategy to thrive amid change, Raab

By Felicia Nwosu Against the back drop that tomorrow comes with many unexpected...

Embrace change and agility to navigate economic headwinds- Apatira

By Oghale Mafuru Following the rapid advances in technological innovation as well...

Alhaji Lai Mohammed lauds Advertising Industry Colloquium

By Oghale Mafuru The Honourable Minister for Information and Culture, Alhaji Lai...

Advertising Industry holds first Colloquium, harps on capacity development

By Oghale Mafuru As part of efforts to reposition the advertising and marketing...