Tag: Branding

AB InBev’s premiumization strategy boosts revenue, market penetration

By Joseph Ekeng Anheuser-Busch InBev (AB InBev), a globally renowned...

Spotify recognizes Burna Boy as Africa’s most followed artist

By Oluwaseyi Lawal Damini Ebunoluwa Ogulu, popularly known as Burna boy,...

Brands driving demand through innovation, health-conscious flavours

By Felicia Nwosu With the market becoming increasingly competitive across product...

Amidst challenges, AI is reshaping the advertising landscape in Africa

By Joseph Ekeng In the bustling cities of Africa, a quiet revolution...

Evolution of technology, social media empower PR industry – Akonte

By Ibidunni Banjoko Mr. Akonte Ekine, the Lead Strategist of Absolute PR Limited, in...

ARCON DG talks tough on breach of Nigeria’s advertising Codes

By Abimbola Mohammed Dr. Lekan Fadolapo, Director General of the Advertising...

Flutterwave to temporarily shut down Disha

By Oluwaseyi Lawal Flutterwave, the company that acquired Disha, a no-code...

Expert outlines brand strategies to leverage in dynamic business landscape

By Seun Johnson As brands continue to grapple with the prevailing economic realities,...

Global Digital Video Ad market to reach US$191.30bn

By Oluwaseyi Lawal A recent market forecast on Ad spending in global Digital...

Coca-Cola’s strategic shift sparks $8bn valuation surge

By Joseph Ekeng In a bold move aimed at modernizing its marketing strategy,...