Tag: Branding

Lagos Free Zone conferred with W’African Brands Excellence Awards

By Taiwo Osho Lagos Free Zone, the first privately-owned zone in Nigeria, has...

EU fines Apple €1.8 billion over App Store rules

By Oluwaseyi Lawal The European Union recently imposed a €1.8 billion fine on...

Canal+ boosts bid for MultiChoice in billion-dollar offer

By Joseph Ekeng French media conglomerate Vivendi's Canal+ has upped the...

Beyonce launches new hair care brand, Cécred

By Oluwaseyi Lawal Beyoncé has unveiled the inaugural eight items of...

MARKETING EDGE on TV hosts Olawale Sanusi tomorrow

By Felicia Nwosu This week’s MARKETING EDGE ONTV will be diving into the entire...

In-house agencies experience 16% surge since 2020 – WFA study reveals

By Joseph Ekeng In a recent and comprehensive study conducted by the World...

iProspect elevates Smith as head of client partnerships

By Abimbola Mohammed In a newly created role, Jason Smith, client partner at dentsu's...

Global programmatic ad spend expected to reach $779bn by 2028

By Ibidunni Banjoko In the fast-paced world of digital advertising, programmatic...

32 media companies sue google over digital ad losses

By Oluwaseyi Lawal Google has been slammed with a €2.1bn ($2.3bn) lawsuit...

How media buying and planning business is evolving

By Abimbola Mohammed The traditional approach of solely providing media buying...