Tag: Branding

Pernod Ricard’s “Drink More Water” campaign sets new benchmark

By Ralph Tathagata As part of its commitment to encourage positive change in Nigeria’s...

“Brands should build connections with consumers via nostalgic campaigns”

By Abimbola Mohammed There’s something special about nostalgia that has the...

IWD 2024: Netflix presents films from Nigerian women in celebration

By Seun Johnson As part of efforts to recognize women in the creative industry,...

IWD 2024: Brands, agencies celebrate this year’s theme, ‘Inspiring Inclusion’ 

By Abimbola Mohammed International Women’s Day (IWD) is a day to shine a spotlight...

Heinz introduces world’s first-ever ketchup insurance policy

By Oluwaseyi Lawal Heinz Arabia has unveiled an innovative solution for ketchup...

Binance to shut down operations in Nigeria

By Oluwaseyi Lawal Binance, a prominent cryptocurrency exchange, has declared...

EFCC accuses banks of 70% financial crimes

By Ralph Tathagata The Economic and Financial Crimes Commission (EFCC) has accused...

Consumers react to skyrocketing prices of goods

By Felicia Nwosu As the economic hardship bites harder in Nigeria, the incessant...

PRovoke Media and PR Council launch North American summit partnership

By Oluwaseyi Lawal PRovoke Media and the PR Council (PRC) have forged...

Hope&Glory secures global brand communications role for Pepsi

By Ibidunni Banjoko In a highly competitive pitch, UK-based agency Hope&Glory...