Tag: Branding

FirstBank Board appoints Alebiosu Acting CEO, as Adeduntan retires

Following the resignation of the Managing Director / Chief Executive Officer of First...

FirstBank MD, CEO Adeduntan steps down

Mr. Adesola Adeduntan, the managing director of First Bank of Nigeria Limited, has...

The Coca-Cola company promotes Omomeda Ashofor to social experience director for Africa

The Coca-Cola Company has promoted Omomeda Ashofor to the role of Social Experience...

Professionals task government on Human Capital Development

By Abimbola Mohammed Nigerian government has been charged to invest in human capital...

Marketing procurement to seek smarter metrics to boost KPIs this year – WFA

By Felicia Nwosu A new research conducted by the World Federation of Advertisers...

Pitcher Awards 2024 jury members unveiled

By Amos Oladele Pitcher Festival, organisers of Pitcher Awards, the Pan-African...

Sprite excites consumers with ‘Obey Your Thirst’ campaign, targets Gen Zs

By Felicia Nwosu Sprite, one of the leading carbonated soft drinks from the Coca-Cola...

Reactions to recent positive signals in Nigeria’s economy: Turning a blind eye

By Hafiz Bakare The reactions of some of our compatriots to the rebound of the...

CEO tasks creative professionals on multiple competences

By Felicia Nwosu Israel Obatunde, the Chief Executive Officer of Ideas Origin...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...