Tag: Branding

Marketing procurement to seek smarter metrics to boost KPIs this year – WFA

By Felicia Nwosu A new research conducted by the World Federation of Advertisers...

Pitcher Awards 2024 jury members unveiled

By Amos Oladele Pitcher Festival, organisers of Pitcher Awards, the Pan-African...

Sprite excites consumers with ‘Obey Your Thirst’ campaign, targets Gen Zs

By Felicia Nwosu Sprite, one of the leading carbonated soft drinks from the Coca-Cola...

Reactions to recent positive signals in Nigeria’s economy: Turning a blind eye

By Hafiz Bakare The reactions of some of our compatriots to the rebound of the...

CEO tasks creative professionals on multiple competences

By Felicia Nwosu Israel Obatunde, the Chief Executive Officer of Ideas Origin...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Nigeria’s Bournvita is categorized as food drink, says Emokpaire

By Felicia Nwosu Morolake Emokpaire, the Head of Marketing for Cadbury Nigeria...

Cannes Lions unveils 2024 programme

The Cannes Lions International Festival of Creativity’s 2024 extensive content...

The Hook Creative Agency names J. P. Idama as its first non-founder Creative Director

The Hook Creative Agency is thrilled to announce the promotion of J. P. Idama (JP)...

Dosumu advocates integration of AI into marketing to drive brand growth

By Felicia Nwosu Remilekun Dosumu, Senior Manager of Media Investment and Compliance...