Tag: Branding

Prof. Saibu to lead conversation on ADVAN Industry Dialogue

By Felicia Nwosu The Nigerian Marketing Development Team, an initiative of Advertisers'...

Gen Zs are redefining communication processes in ad spaces – Creatives

By Felicia Nwosu The advancement of technology and the disruptive nature of Generation...

Banks recapitalization to fuel  advertising boom, industry growth

By Seun Johnson A groundbreaking shift has been projected in the Nigeria's advertising...

LIA announces 2024 Design and Package Design jury

London International Awards (LIA) has announced Oskar Lübeck, Chief Creative Officer...

MARKETING EDGE on TV reschedules, hosts Redmond on Friday by 12:30pm

By Felicia Nwosu Due to a live broadcast programme aired on Wednesday, this week’s...

AI, measurement, others to dominate talks at global marketer confab

By Felicia Nwosu Artificial Intelligence, measurement, policy-making and several...

Martins charges marketers on new digital tools for better outcomes

By Felicia Nwosu & Abimbola Mohammed Digital technologies have transformed...

Mike Adenuga: The Bull @ 71

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of...

MARKETING EDGE on TV hosts Redmond tomorrow by 12:30pm

By Felicia Nwosu MARKETING EDGE on TV, an industry respected and highly authoritative...

NIMRA charts new path, enhances marketing research industry in Nigeria

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches,...