Tag: Branding

The market relevance of re-instated Nigeria’s National Anthem

By Seun Johnson Beyond the widespread criticism and incredulity that surround...

How agencies celebrated creativity at Pitcher Awards 2024

By Ralph Tathagata Advertising and marketing are dynamic industries. They require...

FirstBank bags best SME Bank Awards in Africa and Nigeria

By Seun Johnson In recognition of its notable growth in the Small and Medium Enterprises...

Flutterwave expands frontier with Kenya investment move

By Abimbola Mohammed In a bid to launch into the East African market, Flutterwave,...

Fayrouz partners with Beauty Tukura on new campaign

Nigeria’s premium soft drink, Fayrouz and the ever-dazzling Beauty Tukura have...

Nigerian Breweries acquires Distell Nigeria

By Abimbola Mohammed Ostensibly to retain its market leadership position in the...

NIPR celebrates 60th anniversary with Diamond Walk and Tree Planting

By Ibidunni Banjoko In commemoration of its 60th anniversary, the Nigerian Institute...

MARKETING EDGE On TV hosts Ojeikhoa tomorrow

By Felicia Nwosu Otis Ojeikhoa, the acclaimed experiential marketer and Founder/CEO...

The Hook, Insight Publicis win Airtel Nigeria’s account while media goes to Algorithm 

By Ibidunni Banjoko Airtel Nigeria, a leading telecommunications company, has shifted...

Global FMCG giants champion eco-friendly packaging revolution

By Felicia Nwosu In a concerted effort to combat plastic waste and champion environmental...