Tag: Branding

Abiodun Ajiborode earns prestigious Doctorate from Swiss Business School

By Ibidunni Banjoko Renowned marketing expert and brand strategist, Abiodun Ajiborode,...

PZ Cussons Nigeria records N96.4bn losses, shareholders’ value wiped out

By Ralph Tathagata PZ Cussons Nigeria has recorded a net loss of N96.4 billion...

MTN Nigeria announces construction of West African largest data centre

Ralph Tathagata MTN Nigeria has announced the construction of its West African...

Nigeria’s experiential market still grapples with innovational gap – Olaniyan

By Felicia Nwosu Dr. Rotimi Olaniyan, Programme Director at Nottingham Business...

Small budget programmatic advertisers to give a shot at Olympic Games 2024

By Ralph Tathagata More programmatic advertisers than ever will have a shot at...

New techs improve advertising practice, promote professionalism – ARCON

By Kola Bola Leveraging  the invaluable importance of new technologies has been...

Pepsi pioneers personalization amidst fierce competition

By Felicia Nwosu As part of a move to deepen consumer engagement and beat fierce...

ARCON bridges gap between academia and advertising industry

By Seun Johnson The second annual colloquium of Advertising Regulatory Council...

GroupM, Omnicom battle for Amazon’s global media account

By Ibidunni Banjoko GroupM and Omnicom are locked in a fierce competition...

Media planning and buying encompass wide range of options – Adebayo

By Abimbola Mohammed Yinka Adebayo, Group Executive Director Omnicom, West and...

Marketing Edge Magazine © 2024 / All Rights Reserved