Branding

EXMAN holds Valuethon 1.0 today

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

FT ranking is a boost on Nigeria’s brand perception- Inogbo

By Oghale Mafaru Following the recent Financial Times ranking of Nigeria as one...

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...

Ogilvy wins Global Network of the Year at Campaign Agency of the year Awards

Campaign Magazine has named Ogilvy Global Network as the Global Network of the Year...

ASUU strike extension: Decline in  brand perception of State-owned Universities

By Oghale Mafuru Nigerians have expressed disappointment and displeasure over...

MARKETING EDGE on TV hosts Oyedeji this Wednesday

By Oghale Mafuru Foremost Advertising, Marketing, and brand-centric television...

Chicken Republic New Food Menu “Egg Star”: Yay or Nay?

  Elizabeth Olagunju "Every new change forces all the companies in an...

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

 Accord Party declares Ogunbiyi as gubernatorial flagbearer

By Felicia Nwosu As the Osun State governorship election gains more momentum,...