Branding

Brands must be attentive to how TV content is viewed, measured – Donato

By Felicia Nwosu Paul Donato, Chief Research Officer at the Advertising Research...

Mazda Indonesia celebrates anniversary with exclusive colour variants

PT Eurokars Motor Indonesia, Mazda’s official Indonesian trademark-holding agent...

Experts predict trends that shape media buying in 2023

By Abimbola Mohammed There have been lots of predictions about how the economy...

Itua tasks MARKETING EDGE on technology utilisation

By Felicia Nwosu Exploring pathways that can help organisations deliver maximum...

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Experts predict marketing trends in 2023

By Ibidunni Banjoko Experts in the Nigerian marketing communication space have predicted...

Brand strategy should be responsive to different cultural nuances – Salami

By Felicia Nwosu Experiential expert and marketing strategist, Kehinde Salami, Group...

TFC honours MARKETING EDGE with Appreciation Award

By Felicia Nwosu The year 2022 no doubt is ending on a happy and celebratory mood...

Stretch creativity beyond normal, Elatuyi tells marketers

By Oghale Mafuru  Against the backdrop of the unprecedented shifts in consumer...

Experts canvass for collaboration to drive innovation at Nimbus@10 Symposium

By Felicia Nwosu Today, as technological advances continue to move at breakneck...