Tag: Branding

Time for value-orientated management: The return of European branding

By Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello As the world becomes smaller...

Elkris Superoat Swallow thrills with open market and neighbourhood storming

Elkris Superoat Swallow, a premium oat brand from the stable of Elkris Foods Nigeria...

Three Crowns kicks off Fitness Challenge campaign

Three Crowns milk, the second flagship product of FrieslandCampina WAMCO with the...

Peugeot launches new logo

Peugeot, the pan-Nigerian brand and world oldest carmaker, has unveiled a new brand...

Apple Music unveils Africa’s superstars to the world

Apple Music, with the initiative, Africa to the World, has unveiled some of Africa's...

Cult Brands: How to build them

 They are like a trophy wife or husband - every brand manager’s dream come through....

MILO moves to paper straws to protect the environment

MILO brand, the world's leading chocolate malt beverage drink, through its innovative...

British Airways partners Reckitt Benckiser to keep customers safe

British Airways has announced that as from March 2021, its customers will be having...

Nike’s revenue rose by 9%

Nike has revealed that the financial outcome for its second quarter ended on the...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...