Branding

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...

Throwback Thursday: Top Condom brands in Nigeria (II)

By Abimbola Mohammed Do you remember the coded slang used to call condom back...

Unilever, Arzeda  partner on AI generated performance-enhancing enzyme

By Kingsley Odii Unilever, a multinational consumer goods giant has partnered...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...

Google launches AI-powered features for advertisers

By Abimbola Mohammed In a bid to help brands achieve more, Alphabet, the mother...

Adesua Dozie emerges Exxon Mobil’s first female vice chairman

By Felicia Nwosu Adesua Dozie, the quintessential trailblazer has emerged as Exxon...

Global video ad spend to hit US$229.80bn by 2027

By Ibidunni Banjoko Statista, a research agency in Germany reports that the Video...