Tag: Branding

Are you buying rice the right way?

How would you react to the question, are you buying the right rice? This question...

MARKETING EDGE celebrates Christmas Funfest amidst pomp & fanfare

By Felicia Nwosu It was fun and entertainment at its best, amidst pomp and fanfare...

Meet sponsor of MARKETING EDGE Funfest 2021-7Up

7Up, one of Nigeria’s oldest and most loved soft drink bottlers, is once again...

Lynne Biggar, Visa CMO to resign early 2022

After nearly six years as Visa’s chief marketing officer, Lynne Biggar is preparing...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

Your company website is your own digital real estate – Prof. Mande

By Felicia Nwosu With the focus to sustain relevant online presence, as well as...

JCI Eko concludes 11th Brand Masterclass, promotes brand building

Junior Chamber International Eko (JCI Eko) has concluded the 11th edition of its...

Coca-Cola system celebrates 70 years in Nigeria, invests N560b in 5 years

By Abimbola Mohammed In commemoration of its seventy years’ anniversary and...

Top 10 Lager beers in Nigeria

By Felicia Nwosu Following a report made available by Euromonitor International,...

Redefine brand value as economic enabler, solution provider – IAA

By Felicia Nwosu The need for brands to go beyond business as usual and be seen...