Tag: Branding

FMCG industry to experience significant growth by 2025

By Seun Johnson The Fast-Moving Consumer Goods (FMCG) sector is expected to witness...

OAAN confers advertising legend award on Dr. Biodun Shobanjo as he turns 80

By Abimbola Mohammed It was a day of glitz, glamour and splendour as bigwigs in...

Airtel, Google partner to feature YouTube on Nigerian TV sets

By Ralph Tathagata To simplify the streaming of movies, football matches, cartoons,...

Pitcher Festival to showcase African creativity in Cannes 2025

By Amos Oladele Pitcher Festival of Creativity has announced that it would be...

Lagos, Guinness partner to boost shopping festival

By Seun Johnson The Lagos Shopping Festival, a 72-hour non-stop shopping and entertainment...

MARKETING EDGE concludes plans to host ‘Evening of Tributes’ in honour of Dr Shobanjo at 80

To honour the life and legacy of one of Nigeria's most influential figures in advertising,...

Future of PR campaigns will succeed or fail based on respect for privacy – Ogunyooye

Data privacy is no longer just a regulatory concern; it has become the cornerstone...

Campaign 40 Over 40 entry opens for 2025

By Amos Oladele Campaign, the UK-based global business magazine covering advertising,...

MIKANO Motors-Changan celebrates night of automotive excellence, launches latest models

By Seun Johnson At a colourful event, celebrating its automotive excellence on...

Saudi Arabia introduces Milaf Cola to rival global giants Coca-Cola, Pepsi

By Ralph Tathagata In a strategic move to rival the global cola giants Coca+Cola...