Branding

Lobbying is a Public Relations function, not a criminal offence,  Says NIPR President

The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku,...

Iquo Ukoh at 70: The pathfinder who opened doors and never looked back

There are professionals who build careers. Then there are those who build legacies....

Sola Akinsiku attains PhD in Mass Communication, marking new academic milestone

After more than thirty years of relentless dedication, tireless learning, and unwavering...

Tony Elumelu joins Seplat Energy Board as Non-Executive Director following M&P stake divestment

Seplat Energy Plc has appointed Tony O. Elumelu as a Non-Executive Director, stepping...

 Amos Oladele leads industry Night of Tributes as MARKETING EDGE honours late Publisher, Asiwaju John Ajayi

There are nights when an industry gathers not to celebrate success or debate ideas,...

Tasty Tom, De Rica conclude ‘Millionaire Splash Promo’, awards 18 Millionaires.

The 'Millionaire Splash promo' from the stables of Tasty Tom Tomato Mix and De Rica...

Consumers keep premium spending rising amid economic pressures

Even as economic challenges persist, consumers are continuing to reach for premium...

Tributes from across the industry honour John Ajayi

The sudden passing of John Ajayi, Founder and Publisher of MARKETING EDGE, has sent...

Advertising icon John Dooner, McCann Worldgroup founder, passes away at 77

The advertising world is mourning the loss of John J. Dooner Jr., the visionary founder...

From jerseys to culture: how brands market through sport

Sport has quietly become one of the most dependable marketing platforms for brands...