Branding

LCCI urges govt to cut taxes on basic items

By Ibidunni Banjoko The Lagos Chamber of Commerce and Industry (LCCI) has urged the federal...

MARKETING EDGE makes fantastic outing at 2023 Cannes Festival

MARKETING EDGE, Nigeria's leading brand-centric and marketing publication, has made...

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

EXMAN unveils awards jury

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...

Throwback Thursday: Top Condom brands in Nigeria (II)

By Abimbola Mohammed Do you remember the coded slang used to call condom back...

Unilever, Arzeda  partner on AI generated performance-enhancing enzyme

By Kingsley Odii Unilever, a multinational consumer goods giant has partnered...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...