Tag: Branding

Puma terminates N1 billion contract with AFN

PUMA, top sportswear manufacturing company, has announced the termination of its...

America’s unease over China’s brand equity rise

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

NAFDAC calls for synergy as US, EU reject made-in-Nigeria products

By Oghale Mafuru In response to the recent rejection of made-in-Nigeria products...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...

Rite Foods vs NBC: Battle over use of lion insignia rages on

By Oghale Mafuru The battle for the right to use the lion insignia rages on fiercely...

MARKETING EDGE Awards 2021 gathers momentum

Plans are in top gear for the hosting of the eight edition of MARKETING EDGE Annual...

Digital advertising – a bug, a reality or myth?

Before now, incorporating digital into brands’ ad campaigns used to be done with...

Sports marketing: Tool for connecting with consumers’ passion-points 

By Felicia Nwosu In recent times, round the globe, soccer has become the golden...

Environmental responsiveness of brands in waste management

By Oghale Mafuru Waste management, especially plastic wastes, has been a huge...

Dual Life is the new superpower

It takes a hero to recognize another hero. So just know you aren’t reading this...