Tag: Branding

The unsung heroes of distribution channel

By Felicia Nwosu It is often said that the channel of distribution is never complete...

Perception mgmt and travails of two presidential spokespersons

By Tunde Animasaun The build-up to the 2023 elections will reach a crescendo next...

Publicis ups PepsiCo Asian deals to $500m

By Abimbola Mohammed Publicis Groupe has, again, won PepsiCo Media business, for...

MARKETING EDGE on TV hosts Babaeko tomorrow

By Oghale Mafuru Foremost brand-centric and advertising television program, MARKETING...

Health benefits of parboiled rice

With different varieties of rice in the marketplace at your disposal, you might be...

Deploy Omnichannel to meet client requirements- experts

By Abimbola Mohammed We’re well beyond the basics of just digital platforms,...

At Ogilvy Nigeria, we count milestones based on our client’s business success – Henry Akpede

Henry Akpede, an experienced creative leader with a demonstrated history of working...

Global alcoholic beverage market to grow by 10.01%

By Felicia Nwosu The volume of the global alcoholic beverage market is expected...

USP is more than positioning statement – Adzufeh

By Felicia Nwosu Media expert, Eki Adzufeh, the Chief Executive Officer/ Administrator...

The future of marketing is immersive ecosystem – experts

By Felicia Nwosu Technological disruption has no doubt given a new paradigm shift...