Tag: Branding

Advertising isn’t passion, but profession – Fadolapo

By Felicia Nwosu Dr. Lekan Fadolapo, Director General of the Advertising Regulatory...

How Nigerian marketing communication agencies are bridging widening skills gap 

At a time when the skills gap in the Nigerian IMC industry keeps widening, what...

Golden Terra Soya Oil unveils Mega-Fill Pack

Golden Terra Soya Oil has announced the launch of its 1 Litre Mega-Fill packs across...

Give Nigeria the wings to fly

By Tunde Animasaun The post 2023 general election sociopolitical climate has become...

The rise and rise of fintech in Nigeria

By Abimbola Mohammed With the rapid advancement in internet technology and the proliferation...

Heineken promotes Greg-Egu to senior brand manager, Switzerland

By Felicia Nwosu The Heineken global Company has promoted marketing expert,...

Gangs of Lagos movie: When creativity becomes de-marketing

The movie Gangs of Lagos has drawn a huge rebuke from the Lagos State Government...

Global distilled spirits market estimate to reach $33.5 bn by 2027

By Felicia Nwosu Business Wire, a Berkshire Hathaway company and global leader,...

IMC leaders vow to curtail quackery

By Oladapo Olatoyosi To stem the tide of quackery and unprofessional practices...

Darshan joins Snap to strengthen advertising

By Ibidunni Banjoko Poised to improve ad performance, Snap Inc. the owner of the...