Tag: Branding

Gen Zers are shapers of the future – Brand Strategists

By Abimbola Mohammed  Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from...

Coopetition: Winning strategy between alcoholic, non-alcoholic brands

By Felicia Nwosu It has been advocated by marketing experts that coopetition,...

Vodacom, MTN battle for African Fibre Market, as Demand for faster data spikes

Mobile network operators invest heavily in fibre infrastructure to meet growing demand...

AISOP’s slow implementation is due to lack of support – Oluwasona

By Felicia Nwosu Following the observation made by some industry practitioners...

Hilda Baci sets new Guinness World Record for ‘marathon cooking’

By Abimbola Mohammed Hilda Effiong Bassey, Nigerian chef, popularly known as...

Dove partners Epic Games to eradicate beauty stereotypes in new campaign

By Felicia Nwosu As part of its sustained efforts at giving brands and companies...

Brands making anniversary statements in 2023

By Felicia Nwosu 2023, for many consumers and brands is an iconic year as a number...

African beer market heats up as industry giants fight for supremacy

With the rise in beer consumption, brewery giants are locked in a fierce battle for...

10 ways digital technology can transform your business

Technology can be a powerful ally in driving corporate success. It may require slight...

Heineken adds $1.2bln to net revenue, following African expansion

By Joseph Ekeng Heineken, the world-renowned brewing company, has announced plans...