Tag: Branding

Global video ad spend to hit US$229.80bn by 2027

By Ibidunni Banjoko Statista, a research agency in Germany reports that the Video...

Tiger Beer drives 30% growth for NB Plc premium brands

By Joseph Ekeng Tiger, the renowned international premium beer brand, has achieved...

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...

Google introduces AI Chatbot to revamp search experience

By Joseph Ekeng In a bid to stay ahead of the rapidly evolving artificial intelligence...

None regulation of AI can infringe on IP right – Okonkwo

By Abimbola Mohammed  Ifeanyi Okonkwo, Manager, Nigeria & Africa IP Portfolio,...

NLC and its uni-modal engagement strategy

By Abimbola Mohammed President Bola Ahmed Tinubu’s affirmation of the removal...

Global alcohol market to slow down amid challenging landscape

By Joseph Ekeng In the face of a challenging political and economic landscape,...

Coca-Cola creates new flavour for gamers

By Kingsley Odii Coca-Cola, the world's largest soft drink manufacturer, has teamed...

Sales on Heineken’s digital grew by 130% in 2021, set to hit €10bln in 2025

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has witnessed an...