Tag: Branding

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...

Sanwo-Olu, others set to chart path for leadership competence at summit

By Felicia Nwosu Political icon, His Excellency, Mr. Babajide Sanwo-Olu, other...

Jumia aims to reverse fortunes with rural E-commerce expansion

By Joseph Ekeng Jumia, the leading e-commerce platform in Africa, is...

Apperito wins bitter beverage award at AFRIBIS 2023

Apperito, premium bitter aperitif from Grand Oak Limited, has won an award for Africa’s...

Nestle bolsters Nigeria raw material sourcing amid forex constraints

By Joseph Ekeng Nestle, the world's largest packaged food maker, is...

Coca-Cola remodels bottle for sustainable future

By Felicia Nwosu In the quest to ensure the environmental well-being of its consumers...

Meet MARKETING EDGE’s panelist @ IMC 2nd Quarterly Virtual Summit – Babatola

Tola Babalola is an entrepreneur and marketing professional with over 11 years of...

Edelman, IPG, Omnicom, others issue creative brief for ‘Working with Cancer’

By Abimbola Mohammed At this year’s Cannes Lions, Working with Cancer has thrown...

EXMAN to hold masterclass

By Felicia Nwosu As plans to celebrate 10 years of excellence in the experiential...